Custom framing and printing puts us in constant contact with artists and photographers at every level, from hobbyists to professionals. Because we are experienced and accomplished artists ourselves, we found that most of them would repeatedly ask us for advice and direction. Thus, what started out as an informal way of helping people develop into formal mentoring, marketing, and managing of artists and photographers.
You’ll find our approach highly innovative and a definite departure from the norm. Marketing firms and advertising agencies will provide you with the standard means of promotions. Even though they may dive into your work, their methods are usually cookie-cutter in nature. And if you’re looking for status quo, then you’ll be happier using those traditional avenues and methods. However, if you would like a much different approach that is comprehensive and includes a thorough understanding of the art world and the business of art, then you’re in the right place.
You may simply want to make money from your work. Or you want to make your mark on the world. In any case, we see art of all kinds as something to be experienced. Of course, there is money to be made in the process. But as artists, we each hold incredible power in our work. We have the power to mold philosophies and shape cultures. We have the power to affect real change in the world. It’s our job to help you achieve that potential by finding the people who are eager to experience what you’re creating. When we work with you in a consulting capacity, that is the foundation that drives us.
You see, we believe that, as an artist, you are a human with profound potential and we build your identity from this place. While your work is something that can be bought and sold, we are not in the business of trying to sell you as a “brand”. For more about this philosophy, visit our blog on this very topic. Ultimately, we are profoundly interested in you as an individual and what drives you to create the things you do. Because we find that people are far more interested in why you do what you do, rather than what you do. And that is key to helping you develop collectors of your work.
A Change in Perspective
Do you think in terms of selling your work? Most people do. But part of our approach is to change your perspective from “how do I sell my work?” to “how can I develop collectors of my work?” It may sound simple, but that change in mindset can make all the difference in the world. It can take you from hobbyist to pro much quicker than you’d imagine. For more on this perspective, visit our blog from a workshop on this topic.
We have combined our extensive knowledge of the art world and the business of art with our expertise in marketing, writing, and public relations. If you’d like to learn more about this, we would love to talk with you. We work with artists and photographers at every level and with a wide variety of goals. We even specialize in helping people establish their objectives. So, if you don’t know your goals or just want to start exploring the process, we’ve got you covered.
For more information, call Michael Damico at (615) 815-6015, send us an email, or fill out the contact form. We’d love to hear from you!